Amala

Legal

Privacy Policy

At Amala, we are committed to protecting your privacy and handling your personal information with the same care and attention to detail that we bring to our bespoke floral designs. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website or commission our services, in accordance with the Australian Privacy Principles (APPs) set out in the Privacy Act 1988 (Cth) and relevant Victorian legislation.

1. Information We Collect

To provide you with a premium and fulfilling floral experience, we collect information that helps us personalize your service. This includes:

  • Personal Identifiers: Your name, email address, phone number, and billing address.
  • Delivery Details: The recipient's name, delivery address, and any personal messages or sentiments you wish to include with your arrangement.
  • Custom Design Preferences: Specific requests made on our Custom Order Page (e.g., preferences for Australian natives, specific color palettes like peach, or venue details).
  • Payment Information: Financial transactions are processed securely through our third-party payment gateways. We do not store your full credit card details on our servers.

2. How We Use Your Information

We use your personal data strictly to fulfill our professional commitments to you, including:

  • Processing, hand-curating, and delivering your bespoke bouquets and vase arrangements.
  • Communicating with you regarding custom orders, delivery logistics, or venue decorations.
  • Improving our website functionality and ensuring our landing page and high-definition imagery display optimally for your browsing experience.
  • Sending occasional updates or seasonal floral inspirations, which you can opt out of at any time.

3. Data Sharing and Disclosure

We respect your privacy and do not sell, rent, or trade your personal information. We only share data with trusted third parties necessary to complete your premium service:

  • Delivery Courier Services: To ensure your fragile vase arrangements arrive safely within the Melbourne metropolitan area.
  • Secure Payment Processors: To facilitate safe, encrypted financial transactions.
  • Legal Requirements: If required by law or in accordance with the state laws of Victoria and the Commonwealth of Australia.

4. Data Security and Storage

We implement industry-standard security measures to maintain the safety of your personal information. Your data is stored securely, and access is restricted to authorized personnel involved in the total oversight of your order.

As noted in our terms, while we currently display edited HD photography and intend to introduce UHD imagery as our business grows, all digital assets and user data are managed using secure web protocols.

5. Access and Correction

You have the right to access the personal information we hold about you or request that it be corrected or updated. If you need to modify your custom order details or update your contact information, please reach out to us directly through our official contact channels.

6. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations in Australia. Any updates will be posted directly to this page with an updated revision date.

Contact Us

If you have any questions or concerns regarding this Privacy Policy or how your data is handled, please contact us at:

Amala acknowledges the Traditional Owners and Custodians of the land on which we work and live. We pay our respects to Elders past, present and emerging, and remain committed to honouring ongoing relationships with Country and community.